Lesson 7 of 9 · All lessons in this module
  1. The analysis process and ratio basics
  2. Common-size, trend analysis and graphs
  3. Activity ratiosVideo lesson
  4. Liquidity ratios and the cash conversion cycleVideo lesson
  5. Solvency ratiosVideo lesson
  6. Profitability ratiosVideo lesson
  7. Integrated ratio analysis and DuPontVideo lesson
  8. Integrated cases: a five-year scorecard, a peer comparison and a DuPont trend
  9. Industry-specific ratios and forecasting

Lesson 7 of 9 · 15 min

Integrated ratio analysis and DuPont

Ratios explain each other: DuPont analysis breaks ROE into tax burden, interest burden, operating margin, asset turnover and leverage, showing exactly which part of the business moved returns.

In short

  • Use ratios together: one category often answers questions raised by another (e.g. a falling quick ratio explained by rising DOH).
  • Two-step DuPont: ROE = ROA × financial leverage.
  • Three-step: ROE = net profit margin × total asset turnover × financial leverage.
  • Five-step: ROE = tax burden (NI/EBT) × interest burden (EBT/EBIT) × EBIT margin × total asset turnover × leverage.
  • Leverage raises ROE only while the company earns more on borrowed money than it costs; a higher tax burden ratio means a lower tax rate.

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