Lesson 4 of 6 · All lessons in this module
  1. What ethics is: principles, codes and standards
  2. What makes a profession, and how it earns trust
  3. Professionalism and trust in investment management
  4. Why good people slip: challenges to ethical behaviour
  5. Ethical standards versus legal standards
  6. A framework for ethical decision makingVideo lesson

Lesson 4 of 6 · 12 min

Why good people slip: challenges to ethical behaviour

Most ethical lapses come not from bad character but from overconfidence in our own morality, underestimated situational pressures and a pull towards short-term rewards.

In short

  • Overconfidence: most people think they are more ethical than average, so they overweight internal traits ('I'm honest') that are generally *not* the main driver of behaviour.
  • Situational influences are external factors (environment, culture, what others around us do). They shape behaviour strongly and often go unnoticed; they are more likely than character to decide whether someone acts unethically.
  • In investment firms, key situational influences are money (pay, bonuses, gains), prestige and loyalty to employer and colleagues; loyalty can be the most powerful.
  • Situational influences pull attention to the short term; long-term costs to integrity and markets get underweighted. Deliberately weighing long-term consequences counters this.
  • A purely compliance-driven culture can become a situational influence itself: a box-ticking mindset that asks what is allowed rather than what is right.

Unlock this lesson free for 7 days

Create a free account to get 7 days free: every lesson, video and flashcard, and the question bank. No card needed.