Lesson 3 of 7 · All lessons in this module
  1. Intrinsic value, mispricing and the three model familiesVideo lesson
  2. Perceived value, investor and issuer actions, and value ranges
  3. Book value, market value, ROE and the cost of equityVideo lesson
  4. Book value of equity: what it measures and how it misleads
  5. Market capitalisation, price-to-book and enterprise value
  6. Absolute valuation: present value and asset-based models
  7. Relative valuation and reconciling several models

This lesson is part of the 2027 curriculum. You are following the 2026 curriculum, where it is not taught in this form. Switch if you are sitting the exam under the 2027 curriculum.

Lesson 3 of 7 · 15 min

Book value, market value, ROE and the cost of equity

Book value records what management has built; market value prices what investors expect it to build. ROE judges how well book equity is used, and the cost of equity is the return investors demand for supplying it.

In short

  • Book value of equity = total assets − total liabilities; it grows when the company retains net income. Management affects it directly, market value only indirectly.
  • Market value (market cap = price × shares) reflects investors' expectations of the amount, timing and uncertainty of future cash flows; it rarely equals book value.
  • ROE = net income available to common shareholders ÷ average (or beginning) book equity. Use one version consistently.
  • A rising ROE is not always good: it can come from net income falling slower than equity, or from debt-financed buybacks that add leverage.
  • Price-to-book = market price per share ÷ book value per share; higher means investors see more future growth opportunities. Compare within an industry.
  • The cost of equity is the minimum expected return a company must offer to sell and support its shares; it is hard to estimate and is used as a proxy for investors' minimum required return.

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