Lesson 8 of 9 · All lessons in this module
  1. Revenue, economic profit and the MR = MC ruleVideo lesson
  2. Breakeven, shutdown and exit decisionsVideo lesson
  3. Short-run and long-run costs: economies and diseconomies of scale
  4. The four market structures and what defines them
  5. Monopolistic competition: price, output and the long run
  6. Oligopoly: kinked demand, Cournot, Stackelberg and price leadershipVideo lesson
  7. Oligopoly strategy: Nash equilibrium, collusion and the long runVideo lesson
  8. Identifying market structure: elasticity, concentration ratios and HHI
  9. Integrated cases: reading a market from the data

Lesson 8 of 9 · 11 min

Identifying market structure: elasticity, concentration ratios and HHI

Market power is best judged by estimating demand elasticity, but because that is hard, analysts and regulators use the concentration ratio and the Herfindahl-Hirschman index, both of which ignore the threat of entry.

In short

  • Market power lets firms restrict output and raise prices, so competition (antitrust) law limits it; analysts should consider whether regulators may block a merger.
  • In theory, measure power through elasticity: very elastic demand suggests near-perfect competition. Estimation is hard (endogeneity, data needs, structural change).
  • N-firm concentration ratio: sum of the market shares of the largest N firms. Simple, but barely reacts to mergers among the top firms and ignores entry.
  • HHI: sum of the squared market shares of the top N firms. It reacts more strongly to mergers; 1/HHI is the equivalent number of equal-sized firms.
  • Neither measure accounts for the threat of entry or the elasticity of demand.

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